About Us

We came into existence in November, 2009. We started off by selling electric stoves to end users via exhibitions, roadshows, and our very own showrooms. Now, we are known as the pioneer of functional yet stylish kitchen appliances such as electric stoves, electric cookers, cooker hoods, built-in electric ovens, and built-in gas stoves.

In June of 2012, we decided to venture into the wholesaling industry and did not look back. Within a short span of five years, we have grown to have over 30 unique, innovative products and over 150 authorized dealers, making our array of products easily accessible to customers in both Peninsular Malaysia and East Malaysia.

our market position

Our vision is to become the No 1 in functional yet stylish kitchen appliances brand. When we first began, we chose angled design cooker hoods. Besides that, our electric cookers and fully digital built-in electric ovens are all equipped with German technology. not to go on the conventional route of producing chimney design cooker hoods, but to take the bold move of focusing on

Our stylishly aesthetic and innovatively efficient products that cater to the modern lifestyle give us an unparalleled competitive advantage in the market. As our products belong to the medium and high range, they are targeted to young working adults, aged 25 to 48, who love functional yet stylish kitchen appliances. We believe that this group of people has adequate spending power and would appreciate the effort we put not just into the functionality but also the aesthetics of our products.

With never-ending research and innovation, we are constantly creating products that can enrich our customers’ culinary experience and elevate the aesthetics of their kitchen.

our vission, mission & core value

Our Vision

To become the No 1 in functional yet stylish kitchen appliances brand.

Our Mission

To constantly research and innovate new products that are excellent in terms offunction, technology, and style to improve our customers’ culinary experience.

Our Core Value

To transform the ordinary kitchen into an efficient, stylish, and environmentally friendly cooking space.

awards

• Super Health Brand in 2010
• Sinchew Business and Excellence Award in 2016
• Readers’ Choice Awards 2019 by Natural Health Magazine – Winner for Cooker Hood Products
• Nominated for Prominent Business Best Brand in 2019 by The BrandLaureate
• Certificate of Merit of SOBA Award 2019